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May 17th Dartmouth Energy Collaborative Lunch: Can’t Take the Heat? Field Experiments in Residential Energy Conservation

The next DEC Pizza Lunch will be held on May 17th  Praveen Kopalle, Associate Dean for the MBA Program, Signal Companies’ Professor of Management, Professor of Marketing at the Tuck School of Business, Dartmouth College will present his research on field experiments in residential energy conservation.

Can’t Take the Heat? Field Experiments in Residential Energy Conservation

In this study, we examine the results of a field experiment on minute level and appliance specific electricity consumption. The experiment took place during critical peak load pricing days in 2013-2014 in a neighborhood in Austin, Texas. The study includes five treatment groups: (i) installation of Nest Thermostat, (ii) setting up an online account to track energy consumption at the appliance level, (iii) sending a text message, (iv) sending an actionable text message, and finally, (v) sending a text message that has peak load pricing information.  The households were randomly assigned to each of the five treatment groups and one control group.  We ran a triple differences model and included household and day fixed effects.  Using data at the appliance-minute-level, we estimate a price elasticity of electricity demand of -0.17, and find that over 60 percent of this response can be attributed to air conditioning. The results of the field experiment are also consistent with more recent research at the intersection of marketing and neuro-science.

Thursday, May 17th 
12:15pm-1:15pm
Fahey – First Floor Commons

RSVP Here

Thank you,
The Dartmouth Energy Collaborative

(The Dartmouth Energy Collaborative is co-sponsored by the Arthur L. Irving Institute for Energy and Society, the Revers Center for Energy and the Dartmouth Sustainability Office)

Please contact Kristin Miller at Kristin.j.miller@Dartmouth.edu with questions.

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